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Iloilo to represent PH in China brand expo


Iloilo City will be represented in an international brand expo in China, the Iloilo Business Club and city officials disclosed.

This will be the first time a group of exhibitors from Iloilo will represent the country in the Quanzhou Maritime Silk Road International Brand Expo (MSREXPO).

MSREXPO, now on its fifth year, will be held at Shishi Clothing City Exhibition Art Center in Fujian from April 18 to 21, the Iloilo City Local Investment and Economic Promotion Office (LEIPO) noted.

“This is the first time that the Philippines is joining the expo and we will be participating and representing the Philippines. The products that we will be bringing will showcase what is unique to Iloilo,” said LEIPO head Ritchel Gavan.

She added the international expo is an opportunity for Iloilo to introduce its products to the world.

“We are introducing products of Iloilo to the world, actually we are opening up to the rest of the world,” she said.

Earlier, Iloilo City business leaders were personally invited by officials of the Quanzhou Municipal People’s Government to join the international expo.

Gavan said the invitation came after the city forged a friendly relationship with Quanzhou City in 2018.

The Iloilo delegation will have five booths offering various food and textile products.

Food products, such as butterscotch, turmeric, and products of Balai Tablea, hablon collection of Jackie Peñalosa, Balai Hablon of Girlie Flores, collection of Hector Gellangarin, and products of the Women United Through Handcrafted Lace and Embroidery (WHUTLE) will be featured in the expo.

Iloilo Business Club executive director Lea Lara said they chose the most unique products in Iloilo to be part of the delegation.

“We wanted to make sure that the products we brought there are also unique, distinct for Iloilo. We hope that our products will also have our separate market,” she said.

She added this is “benchmarking” as it is the first time after the city and the province have significantly developed.

Also, she said they want to “showcase how we fare in development, how products are being marketed and the preferences of international buyers.”

“We are positioning ourselves as MICE (meetings, incentives, conventions, exhibits) so we would like to see how it is being handled especially with international guests,” she added.

The expo will have the theme “New Maritime Silk Road, New Cooperation, New Life,” and is expected to have more than 300 exhibitors from over 40 countries and regions including more than 20,000 professional buyers.


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