Iloilo City is looking to earn the prestigious title of being the United Nations Educational, Scientific and Cultural Organization (UNESCO’s) next “Creative City.”
Mayor Jerry Treñas said he plans to embark on the new challenging journey to get more tourists to visit Iloilo City.
Treñas cited the city’s rich culture, historic architectural structures, and unique food (https://dailyguardian.com.ph/iloilo-eyes-unescos-creative-city-tag/).
“I have already started talking with my connections and I am leaving for Manila to meet with them over the weekend and talk about it,” he said.
Recently, Cebu City was named UNESCO Creative City for its focus on design. So far, only Cebu City and Baguio City have earned such citation in the Philippines.
Treñas said he already started initial preparations to determine the requirements for the UNESCO title.
Venus Navalta, CEO of IPG Mediabrands Philippines who visited the city on Thursday for an immersion activity, said Iloilo City can be the country’s first UNESCO Creative City under the food category.
“We think that food is particularly the plan that you should take on because there are many categories and when you enter this award winning there is a strategy to it so along with learning from other cities like Baguio and Cebu,” she said.
IPG will submit a proposal for the city’s branding.
Navalta said bagging the Creative Cities title would entail many partnerships from the local government and private sectors.
The UNESCO Creative Cities Network aims to unify cities that are utilizing creativity as an effective instrument for sustainable urban development.